Recently, the China-Africa Cultural and Creative Exchange Club was officially founded in Changsha. The platform of "China-Africa Cultural and Creative Exchange Club", co-hosted by Hunan SMJM Media Co., Ltd. (based in Tianxin Economic Zone) and Kenya National Chamber of Commerce and Industry, is designed to promote bilateral cultural and creative exchanges between China and Africa. Kenyan Ambassador to China Willy Bett attended the inauguration ceremony.

It is reported that the China-Africa Cultural and Creative Exchange Club will be registered as a social organization in Tianxin District and establish branches in multiple African countries including Kenya, Rwanda and Ethiopia. The Platform will primarily focus on empowering cultural and creative industries to drive the design and promotion of Africa-themed cultural derivatives and culture and creative-empowered products. Initially involved industries include culture, tourism, toys, animation and gaming, apparel, and education and training, of which the Partner Top New EPZ has purchased hundreds of acres of land in Mombasa, Kenya, to develop a cultural and creative industrial park.

"Our Animated Series 'Shanmao Jimmy' has been broadcast in over thirty African countries and is very well-received," said Hu Yi, President of Hunan SMJM Media Co., Ltd. He noted that the establishment of the China-Africa Cultural and Creative Exchange Club would not have been possible without the strong support of the Tianxin District Government and the Tianxin Economic Development Zone. Currently, our business in Africa is thriving, with SMJM -branded licensed apparel already being produced in Nairobi, Kenya. Our Animated Series "Shanmao Jimmy Kung Fu" has been translated into multiple languages, including English, French and Swahili, and screened in five countries such as Rwanda, Kenya and Senegal. In May this year, the first "Shanmao Kung Fu" Martial Club will open in Kenya, leveraging the influence of "Shanmao Jimmy Kung Fu" across Africa to promote Chinese martial arts and expand the international influence of Hunan culture and creativity.